The Style Flux: HANG TEN: Flagship store Grand Launch

Last Sept 23, Hang Ten Philippines launched their flagship store and its Holiday F/W11 - San Diego collection
through a fashion show at SM Mall of Asia.

The gorgeous hosts of the night. I really love the look of Denise Laurel, from her lovely dress to those sky high pumps,
she looked absolutely stunning!

Opening remarks by the Creative Director of Hang Ten Philippines, Kyle de Leon. Kyle remarks and I quote "We're proud to claim that Hang Ten's twin footprints remain one of the world's most recognizable logos. And we want the younger and future generations to be just as aware of this rich and colorful legacy- the same way that their parents embraced and literally lived it."

Here's the AVP of Hang Ten's Holiday F/W11 Collection. For those who missed it,

watch the video below.

F/W 2011 - San Diego from Kyle de Leon on Vimeo. Photographer: Dookie Ducay • Creative Director: Kyle de Leon • Video: Adrian Portugal • Make up: Anton Patdu & Gery Penaso • Hair: Mycke Arcano & Diane Lorenzana • Styling: Argie Salango & Waldo Jalandoni

The fashion show begins! They opened the black velvet curtains as they reveal the new look of the store. The models posed like mannequins at the display window at first and then suddenly walked to the runway, what a cool and creative surprise I say.

The fashion show, they strut off their Holiday F/W11 San Diego collection. You can view the entire collection from the show (here). Male celebrities- Baron Geisler, Frank Garcia and Ahron Villena graced the runway on some of the men's apparel.

The beautiful stylists of the Fashion show. Fashion Show/Launching brought by AL • Make-up: Anton Patdu
Hair: Mycke Arcano • Styling: Argie Salango

Wrapping up the show with a song number from these talented singers.

Ribbon-cutting by the honorable guests.

What I wore to the event: Top, Primadonna • Bodycon skirt, K2 • Chloe Sevigny x Opening Ceremony, Rome • Necklaces, Landmark and SM accesories • Bangles, Armani Exchange accessories • Leather studded wrap and Braided bracelet, Extremefinds Co.

My bff of the day, Ana Gonzales of The Fashionista Commuter also the creative maker of Anagon Collection. We talked about a lot of things- exchanged stories about the world of blogging and bloggers and being vegetarians and fashion show comments!
It was such a delight to be with her.

The beautiful Rachel Lim. Thank you so much for the invite!

We were given a surf board coupon that is exchangeable to any item in the store. I exchanged it for a skinny jeans pants.

The new look of the Hang Ten store, a cross between an industrial warehouse and an afterhours coffee shop. The new store sports oversized display racks, wooden panel accents, and warm, earthly color schemes. It's the perfect backdrop for Hang Ten's bigger and bolder catalog of overhauled jeans, tops and fashion accessories, which comprise the bulk of its current "Forever Summer" campaign collection.