Thursday, May 24, 2012

Joe Jonas Press Launch

Hollywood A-lister Joe Jonas Teams Up with Bench 

Famous Hollywood singer and actor Joe Jonas joins Philippine retail giant Bench as its newest international endorser. Known best as the lead vocalist of pop-rock phenom the Jonas Brothers, Joe shed his teen heartthrob image and transformed into a mature solo artist late last year with the debut of his album "Fastlife." The album was inspired by Joe's increasing interest in club culture, coming of age, pursuing new things, and learning to take risks. Fans will see a new side of Joe in his solo album which shows a sharp contrast to the music he did with his siblings as a band member of the Jonas Brothers.

Famous for its global quality and stylish clothing Bench has been aligning itself with local and international artists who not only excel in their fields of expertise but are style ambassadors as well. In celebration of its 25th year, Bench's Ageless 25th anniversary campaign aims to transcend and dissolve all limits, borders, stereotypes and conventions, by collaborating with multi-talented artists from all around the world. Joe Jonas captures the Ageless Bench spirit because of his energy and global talent. Like Bench, he epitomizes the synergy of talent and style. He is a prominent style icon who has caught the eyes of influential designers the world over. Armed with a more mature cut and a bit of sexy scruff Joe is climbing the ranks of Hollywood's young A-list and is emerging as a sleek man with a sharper edge and sophisticated tastes. A major evidence of his refined style and growing fondness for fashion can be seen during last year's New York Fashion Week where he sported a sleek suit ensemble by young British designer Simon Spurr, earning him style point praises from designers the world over. 

Catch Joe Jonas as Bench and Ayala Malls bring him to Manila. Joe is scheduled to meet his fans and visit Bench stores in TriNoma, Glorietta 5, and Ayala Center Cebu. Watch out for the release of Joe's campaign for Bench.

For more updates don't forget to like Bench's official Facebook page and follow @benchtm via Twitter.


  1. wow, i am the biggest Jonas Bros nerd and i can't believe joe jonas is now the face of bench! that is so exciting. hahahaa

  2. great event!! and im sure you had great company kaye!:D
    Rovie, The Bargain Doll