PHFashionWeek Holiday 2012: Oxygen

With their signature clean lines and creative silhouettes, Oxygen enriched their color palette with the hues of the sunset. Rich tangerines, reds and wines faded into deep blues and indigos, and finally a mix of greys, blacks and whites. Working in fiery watercolor and graphic black and white prints on their pieces, the retail powerhouse continues to redefine Filipino street wear with their keen attention to color and detail, and crisp and creative aesthetic.

To view the entire collection, log on to philippinefashionweklive.com

PHFashionWeek Holiday 2012: SM Ladies' Fashion

SM Parisian takes it's inspiration from the colors of nature with it's earth, air, fire and water collection. SM Ladies Fashion carries Ready-To-Wear collection that translates haute couture inspiration from international runways into wearable, accessible fashion. Casual, business and lounge wear are given a fresh twist with bold color and vivid print and patterns, while everning wear exudes sexy sparkle.

To view the entire collection, log on to philippinefashionweklive.com

PHFashionWeek Holiday 2012: Sony presents Premiere A Collection

Photo credits: philippinefashionweeklive.com 

On the second day of Philippine Fashion Week, Me and Aisa had a great opportunity to style these pieces from Dimple Lim's collection. Since the dresses are already a statement on it's own, we only added minimal accessories to complement it more. Also, part of our styling duty is to make sure that the dress stay in one position meaning it should not loose or fall off so, we fixed it by pinning and taping those dangerous areas. All in all, I had a great time during the show, witnessing it all from the backstage was pretty awesome!

PHFashionWeek Holiday 2012

It's that time of the year again! The biggest and grandest fashion event in the country, now on it's 20th season, the Philippine Fashion Week once again lights up the runway and sets the stage for Filipino design talent as they present Holiday 2012’s collection of the country's creative designers, retailers, fashion and lifestyle brands from May 22 to 27 at the SMX Convention Center and the SM Mall of Asia. There are 79 designers, 8 brands, and 20 shows to watch this season. It's gonna be one busy fabulous week! See you there!

For more information, log on to philippinefashionweeklive.com and follow @PhFashionWeek on Twitter.

SM Accessories Lovin' Summer launch

Lace cardigan and Skirt, c/o Pazzy Navarro • Top, Banana Republic • Accessories, Forever 21 • Bag, Charles&Keith • Pumps, Rosanna Pena

Embrace the sun, make fashion waves, and walk the city streets in style as SM Accessories launches the biggest and widest collection of summer accessories in the SM Department Store. You’ll love the finds in the ultimate summer destination for fashion accessories, SM Accessories. Here’s what they have in store for you.

For the ladies accessories, everything is bright, bold, and beautiful. SM Accessories draws inspiration from the corals of the sea and aqua blue waters, as well as the earth toned beach sands for its summer collection. Reptilian inspired pieces will also draw fashion raves. On the other hand, mens accessories are nautical inspired pieces that make waves, high energy sportiff savvy, and classic neutrals showcase the summer style of fashion forward men. While, children's accessories kids are cool with a lot of looks for fashion play from SM Accessories: free spirited boho, dazzling brights, and military mixes. 

You’ll love these trendsetting pieces! SM Accessories, the fashion authority has chosen for you to make summer of 2012 your most stylish, bold and vivid summer ever.

The Lovin’ Summer with SM Accessories trends are available at the SM Department Store. 

StyleMe: SM Accessories Department Store // @SMAccessories

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This is a sponsored post by SM Accessories. 

Primadonna launch

The fabulously chic design of the ballroom: Prototype of a Primadonna store and life-size Primadonna shoes, both delighted all guest on their interactive window shopping and photo-op

Last November 24, Philippine-based footwear brand, Primadonna, celebrates the relaunch of its newest collection through a fashion show styled by 12 well-known fashion bloggers and revealed their new endorser, Anne Curtis.

The host of the event, the gorgeous queen of all beckies, Ms. Divine Lee and 
the Managing Director of Primadonna, the beautiful, Ms. Denise Reyes

Armed with a brand new vision, Primadonna set foot on a brand new vision in footwear fashion, which is to bring out the inner stylista among us. With a unique selection of trendy designs, Primadonna speaks to a variety of personalities, bringing to life the brand’s philosophy “Different Shoe for a Different You”. Primadonna gives everyone a chance to express the different part of their personalities through the variety of shoe style they offer. Certainly there's a pair for every type of girl!

Styled by: Kookie Buhain, Tin Iglesias and Sarah Tirona

Styled by: Ava Te, Cheyser Pedregosa and Vern Enciso

Styled by: JL Ladrido, Lissa Kahayon and Nina Estacio

Styled by: Aisa Ipac, Bestie Konisis and Lloyda Lim

Primadonna's Holiday collection perfectly shows both form and function. Whether it's fierce or feminine, sexy or boyish, Primadonna have the right pair to create that whole new style statement. Take your pick from four fabulous looks: edgy footwear to bring out your inner rock star, sassy styles to boost up your girly side, sexy pieces to ooze your appeal and androgynous looks that exudes masculine and feminine.

 

The new face of Primadonna, Anne Curtis. A true embodiment of a Primadonna girl (in a really great way), shares her passion for fashionable footwear.

Sequined top, Forever 21 • Leather pleated skirt, Shop Incez Axe • Boots, Soule Phenomenon

With their fab new collection, exciting campaign, and an endorser that is a certified-shoe lover, Primadonna is definitely set to strut the pavements of fashion. Discover and explore every side of your own shoe with a pair that truly defines your taste and style! There is sure to be a different shoe, for a different you!

Stay updated on the latest looks from Primadonna by: logging on to Primadonna website, Liking Primadonna Shoes Official Facebook page and following @primadonnaPH on Twitter.