PHFashionWeek Holiday 2012: Michael Cinco for Bench/

Renowned designer and Fashion genius Michael Cinco showcased ethereal gowns with America's Next Top Model alumni Allison Harvard and Dominique Reighard leading the pack, during the launching of his fragrance “Impalpable” for one of Philippine’s biggest fashion and lifestyle brand Bench.

PHFashionWeek Holiday 2012: Oxygen

With their signature clean lines and creative silhouettes, Oxygen enriched their color palette with the hues of the sunset. Rich tangerines, reds and wines faded into deep blues and indigos, and finally a mix of greys, blacks and whites. Working in fiery watercolor and graphic black and white prints on their pieces, the retail powerhouse continues to redefine Filipino street wear with their keen attention to color and detail, and crisp and creative aesthetic.

To view the entire collection, log on to philippinefashionweklive.com

PHFashionWeek Holiday 2012: SM Ladies' Fashion

SM Parisian takes it's inspiration from the colors of nature with it's earth, air, fire and water collection. SM Ladies Fashion carries Ready-To-Wear collection that translates haute couture inspiration from international runways into wearable, accessible fashion. Casual, business and lounge wear are given a fresh twist with bold color and vivid print and patterns, while everning wear exudes sexy sparkle.

To view the entire collection, log on to philippinefashionweklive.com

PHFashionWeek Holiday 2012: Sony presents Premiere A Collection

Photo credits: philippinefashionweeklive.com 

On the second day of Philippine Fashion Week, Me and Aisa had a great opportunity to style these pieces from Dimple Lim's collection. Since the dresses are already a statement on it's own, we only added minimal accessories to complement it more. Also, part of our styling duty is to make sure that the dress stay in one position meaning it should not loose or fall off so, we fixed it by pinning and taping those dangerous areas. All in all, I had a great time during the show, witnessing it all from the backstage was pretty awesome!

PHFashionWeek Holiday 2012

It's that time of the year again! The biggest and grandest fashion event in the country, now on it's 20th season, the Philippine Fashion Week once again lights up the runway and sets the stage for Filipino design talent as they present Holiday 2012’s collection of the country's creative designers, retailers, fashion and lifestyle brands from May 22 to 27 at the SMX Convention Center and the SM Mall of Asia. There are 79 designers, 8 brands, and 20 shows to watch this season. It's gonna be one busy fabulous week! See you there!

For more information, log on to philippinefashionweeklive.com and follow @PhFashionWeek on Twitter.